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21st-Century Marketing: Do We Still Need The 4Ps?

In a digital age where marketing is all about customer-centricity, how important are the old 4Ps? 20th-century marketing gave us the "4Ps model" of advertising: Product, Price, Promotion, and Place. This was a good strategy for using mass media as tools to reach out to more specific target audiences. Consumers in the last century were informed of product and service news through television, radio, and print media. None of these communications tools offered the ability for direct contact between brands and consumers, and marketing messages were strictly one-way, without any meaningful channel for consumer feedback. Customer-Centricity Rising Bob Lauterborn made the first serious assault on the 4Ps in 1990. In a meaningful article that appeared in Advertising Age, he argued that it was

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Five Tips to Find Fresh Fruit

Bangkok is one of the busiest cities in the world. It is one of the most densely populated regions in all of Thailand and attracts millions of people from all over the globe. Millions visit Bangkok each year because of its temperate climate and the many attractions that it has to offer. For many, Bangkok is the gateway to Thailand. For many others, Bangkok is their home. If you live and work in Bangkok, you might be accustomed to the fantastic cuisine that is available throughout the city. Many people in Bangkok prefer eating fresh fruit on a regular basis. It’s one of the reasons why so many people here have such good health. If you want to buy fresh fruit for yourself and your family, here are five tips that will help you out. Don’t Buy Off-Season Fruits One of the simplest wa

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Top Tips to Make Sure You are Choosing the Proper Watch Strap

The watch you wear can say a lot about you and your lifestyle, so it’s imperative to choose the right watch. And whether you are a watch collector and have a whole array of watches or have decided to splurge on a single watch which you can wear on every occasion, the strap of your watch makes an impact as well. The good news is that even if you just have a single watch, you can swap the strap occasionally, which can change the entire look of your watch as needed. But choosing the right watch strap can be quite overwhelming, as there are many choices available. Here, then, are some top tips to make sure you are choosing the proper watch strap. Think about the size First, make a measurement of the width between the lugs of the watch (the part where the watch strap is attached to t

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A Good Swiss Army Knife Serves Many Important Functions

Army knives are popular because they contain just about everything you need to open cans, file things, and cut various items, and because they come in a variety of sizes and colours, it is easy to find one that is aesthetically pleasing, as well as functional and useful. The knives can contain just a few attachments or a lot of them that make your life a lot easier, and if you love to camp or spend time in the great outdoors, they are the perfect item to bring along with you. Many of the companies that make these knives make them in all different colours as well, and some will even personalise the knives so that you can include a name or a message on them to make them even more valuable. Army knives can be blue, red, yellow, black, or white, and some even come in designs that include flowe

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Have You Heard of Tencel Lyocell Fabric?

When clothing manufacturers make clothes today, they are using innovative and botanic fibres. One of these fabrics is made of the fibres of wood products, and, for this reason, it is sustainable. Therefore, wood is contributing to people’s comfort when they choose clothes to wear. An Innovative Wood-based Material Many manufacturers are asking, “What is Tencel Lyocell fabric?” The same question is also being asked by customers. This innovative sustainable fabric makes use of wood and pulp – products that are harvested in controlled environments. What is great about this fabric is that it feels cool and dry and therefore regulates the body temperature in a subtle way. When you wear any clothing product made of Tencel Lyocell materials, you will feel cooler than when you wear materials ma

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What Is Cooking in Your Household?

If you love cooking, but have limited time and energy, you may be interested in using a product that will provide you with multi-cooking features. This type of appliance comes in the form of a highly recognised pressure multi-cooker machine. In fact, when you can take advantage of this cooker, you can cook a number of interesting recipes. Some of the Amenities In fact, the RED M10 multi function cooker is available everywhere in Malaysia. Therefore, you do not have any excuse not to try this cooking marvel. By using the machine, you can enjoy a number of amenities that are not seen on other cookers in the marketplace. For example, this multifunction cooker features auto steam cleaning, making it easy to clean up after cooking. It also offers a hydraulic slow opening mode and a soft steam

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Six Awesome Tips when Buying a Designer Bag that Lasts for Years

Everyone has their own weaknesses, from bags, wines, coffee to watches. But for a lot of women, designer bags are simply irresistible. And although such bags may cost them a fortune, there are options at various price points. And no matter what your budget is, here are some style tips which can help you in searching for the right investment bag. Give Regards to Quality Quality is an essential consideration when looking for the right investment bag. You will want a bag that will you be using for a number of events. Designer brands like michael kors promise their customers the best quality of their products so make your choice. While you may not easily wear again a statement dress, you can always re-wear a handbag. Pick a Leather Bag Leather is a fabric which tends to age well. And as it

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